• Ideation / Strategy / Development. Settle on a type of video – There are many types of video production: explained videos, commercials, infomercials, company stories, and more. …
• Pre-Production. …
• Production. …
• Post-Production. …
• Marketing / Distribution.

 

There are many different areas of expertise involved, such as writing, design, filming or animation, and post production. A huge amount of collaboration is required. Not only between the teams involved in the production, but also third-party clients.

To prepare for our video project, we will apply the following steps of management:

1. Define exactly what is required and when
2. Create a schedule
3. Select the right tools and equipment
4. Assemble a crew
5. Monitor the schedule
6. Use email as the singular mode of correspondence
7. Review and collaborate
8. Assess project status
9. Track time against deadline 

 

First and foremost, iBiS works from a creative brief giving us a clear picture about our project and what we hope to accomplish. This “vital tool” works as the best process ensuring an outcome that we will have confidence and take pride in. More importantly, this pains-taking exercise occurs before a single image or frame sequence is recorded.

The following categories of our video production creative brief include:

1. Overview (The BIG Idea)
2. Objectives (Purpose)
3. Target Audience (Demographics)
4. Assessing the Competition (Making the client distinguishable)
5. Present a Clear Message (State mission and/or brand promise)
6. Know the Tone (Story type)
7. Visuals (Mood board development)
8. Scheduling (Project plan)
9. Budget (Fiscal plan)
10. Delivery Dates (Deadline)
11. Extras (Unforeseen details)
12. Storyboarding (Video concepting and scripting)

 

Having completed these steps of preparation, we are now ready to begin …

Contact us at contact@ibismultimedia.com if you have any general questions or requests for services.